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Global bookmaker 1xBet claims it has an ‘special collaboration arrangement’ with the Billie Jean King Cup by Gainbridge, which it calls ‘the premier, year-long, international group competitors in women’s tennis’.
The competition is contested in between groups comprised of gamers from individual nations, at multiple locations across the globe, and is referred to as the females’s ‘World Mug’ of tennis.
According to the arrangement, the 1xBet logo design will be displayed around the tennis courts made use of for the event, and on other media assets throughout the playoffs, qualifiers, and finals.
The online betting professional for sporting activities claims that as official betting partner, 1xBet ‘will certainly obtain the legal rights to utilize the Billie Jean King Mug by Gainbridge copyright’.
Kerstin Lutz, president of Billie Jean King Cup Ltd, was pointed out as stating in a joint news release: ‘We enjoy to reveal and invite a brand-new sponsor companion for the Billie Jean King Cup, our Official Global Betting Companion, 1xBet.’
She added: ‘With their know-how and experience collaborating with sporting activities legal rights holders, we are excited to see how we can bring the partnership to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet representative, was priced quote as commenting in the same update: ‘Signing a sponsorship agreement with Billie Jean King Mug is another landmark in the background of 1xBet.
‘The arrangement with the most distinguished ladies’s national team tennis event is a strategically crucial action that opens new opportunities for advertising the brand name amongst fans of one of the most popular tennis event.’
He added: ‘By purchasing women sporting activities events, we add to the assistance of females in specialist sports.’
Based on the announcement, the Billie Jean King Cup is referred to as the largest annual worldwide group competition in females’s sporting activity, with a document 146 countries entering in 2025.
The 2025 finals were held in Malaga, Spain, with the champs Italy taking home US$ 2.4 million in prize money.
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